The Rolex watches are extremely well known by the public all over the world. From my point of view, the logo of Rolex watch is rhetoric and it is so impressive to me that I cannot stand thinking about its rhetorical appeal. Currently, the Rolex’s logo is an imperial crown, and it is also a symbol of overlord status in the watch field. Admittedly, the Rolex watches do not have the highest quality compared with other luxurious timepiece, such as Patek Philippe, Vacheron Constantin, Breguet and so forth. However, Rolex’s company is successful in their marketing, and the rhetoric of logo is essential as well. The shape of Rolex’s logo could be seen as both an imperial crown and a person’s hand. It is able to make the audience realize that the Rolex watches take up one of the most important roles in the watch field. And then, all of honors of those watches are derived from watch makers’ brilliant handcraft. Because of these two advantages, the audience will be easier appealed to through the Rolex’s logo than other sumptuous timepieces, which have outstanding qualities the same as Rolex. Everybody is eager to get an excellent watch with high status as well as skillful handcraft, so the logo of Rolex appeals to the audience in pathos and ethos. Besides, the Rolex’s logo is simple and it is easy for audiences to remember. In spite of the simple character of Rolex’s logo, it is a so popular artifact that a big part of people in this world have good impressions about it.
najintao 