The “361” is a famous Chinese national enterprise, and it mainly focuses on producing sporting goods. According to this image, I realize that the logo of 361 is closely related to the rhetoric to some degree. Admittedly, the 361 company has a pretty simple logo, but the logo has a lot of rhetorical appeals. First of all, people are going to be attracted by the number “361” as soon as they notice the logo. Because this number is eye-grabbing and it can extend people’s minds to think about some similar number, such as we have 365 days annually, there are 360 degrees for a circle, and so forth. In fact, a specific number is much more attractive than words or even figures for a big part of us. And then, the 361 breaks up people’s impressions about the basic character of a circle. In this way, people will be easily appealed by this logo. But not only that, the 361 company also shows their corporate culture which is one more degree’s passion through the logo. Due to these reasons, “361” could be seen as a good logo which contains a lot of successful rhetorical appeals. Besides, the audiences of 361 company should be all the people who are interested in doing sports. This logo also accords with sports man’s life attitude, which is trying to challenge themselves in the most degree. Actually, a wonderful logo should not only catch up their potential audiences’ attention, but also embody their corporate spirits. The sign “361” has been deeply rooted in Chinese people’s minds, and we can easily find it in our daily life.
najintao 